Chick ‘n’ Sours, Covent Garden

Posted by Krista on November 16, 2016

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I have an idea for restaurants everywhere. Maybe, just maybe, you should do some analysis. How long does your average party of two take up a table? Your average party of four? Your tables that make reservations? Your tables that don’t make reservations? If you do this type of analysis, you will avoid treating your customers poorly.

Like Chick ‘n’ Sours did to me when I popped in at 12:20 pm on a Sunday, hoping for a quick lunch. I knew I’d be in and out in 45 minutes. I know myself well. I don’t know if you can believe this, but I’ve been feeding myself for over 40 years! Unless there was a problem in the kitchen — the restaurant’s fault, not  mine — I would be quick. Very quick.

So I walked in off the street and asked for a table at a restaurant that doesn’t really seem like the type of place where you need a booking. I was led downstairs to an empty dining room. I lie. There were maybe two tables seated and it’s a pretty small dining room so it wasn’t empty. The host asked me “Where would you like to sit?”

“Well,” I responded, if you’re not too busy, I’d love a table.” (I prefer not to perch.)

Immediately, she responded. “Well…I don’t know…we have a lot of bookings today…I’ll have to check.”

Restaurants everywhere, don’t ask the question if it’s a false choice. And don’t make a big deal about this if your restaurant is still going to be half empty an hour later when I leave. (And for the record, I’d be the first person to take the bar if the restaurant were full.)

Why do restaurants prefer mysterious unknown **future** business over mysterious unknown business sitting **right in front of them**? Money, I know.  But if they did the analysis I suggest, they would not freak out about these situations. I imagine a world in which they instead think, “Ah party of one. She’ll be done in 45 minutes. We’re usually pretty quiet between 12 and 1 pm. We’ll be fine.” I’ll chalk this one up to inexperience and move on.

I liked my fried chicken at Chick ‘n’ Sours (unphotogenic as it was) although maybe the xian xian spice was a little too subtle. I also REALLY liked my fried aubergine.  And the wall of print blocks from an old printer in Manchester on the wall. And the light fixtures. Hipster central! And the music! I really liked the fun music.

The Verdict: Go, but make a booking and sit where they tell you to if you want to maximize their utility and forget about your own. Even when they are empty.

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